So, for example, in launching my new book, I started off by charging one penny plus shipping and handling.Īfter a few days I am shifting the price to $19.95. ‘Sales’ triggers the idea that, for a limited time, only at a great deal is an item that you want available. That is provided that the value of the original item is known. The more drastic the change, the greater the reaction. There are several ways to create scarcity. Scarcity always increases results, because people place more value on things when there are less of them. One very powerful mental trigger is scarcity. Jeff Walker has managed to combine them in a system to make them build upon each other and help businesses launch new products or services. I have written on many of these in past articles, but it is a combination of these mental triggers that make them so effective.
Mental triggers are the reasons why people buy. It is actually a pretty clever book on marketing ,and I highly recommend it, particularly the part on mental triggers.
I know this book sounds like some get rich quick scheme, but it is nott. The subtitle for the book is ‘An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business you Love, and Live the Life of Your Dreams’.
I am reading Jeff Walker’s book ‘Launch’.
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